Avanti expects 55% boost with Train Time Table redesign
03 min read | Last updated: 29 June 2024
My Role
UX designer
Timeline
3 months
Status
Shipped: Phase 1
What I delivered
User research | UI design | Prototyping | Usability testing
| Strategy sessions
Introduction
Avanti’s train times table is a place where people can see information about train times, delays, cancellation and disruptions.
Every year, train times table attracts over a million visitors, with 70% accessing the page via mobile devices. But these tables where out of date in terms of design. As part of revamping the website based on our new design system, our intention was to redesign the train times table so it aligns with Avanti’s updated design guidelines.
This is how the train times tables looked on mobile
User pain points
Following an in-depth two day research conducted on board with 10 travellers and 3 staff members, our objectives extended beyond merely updating the table’s aesthetics. We found out that,
People want quick, clear and simple information.
Times, dates and routes are most important.
Sometimes information is wrong or is/feels out of date.
A few people want to see how to get compensation or find an alternative route.
We decided to create a set of principles for creating & sharing travel updates and disruption info online.
